Strategic Communication Planning
A four-day program equipping government professionals with the skills to design and execute communication strategies that build trust, engage stakeholders, and align with national priorities.
- Next session
- 21 Jun 2026 – 24 Jun 2026
- Level
- advanced
- Format
- Classroom
- Available in
- Riyadh, KSA
- Language
- EN
- Investment
- USD 4,780
Program overview
Strategic Communication and Government Outreach Planning is a four-day program designed for government institutions seeking to strengthen their communication capacity. Participants learn to craft persuasive narratives, manage media relations, and lead outreach campaigns that connect policy objectives with citizens, businesses, and international partners. The program blends case studies, simulations, and interactive activities grounded in global best practices and real-world government communication challenges.
Learning outcomes
- Design government communication plans aligned with national priorities
- Craft persuasive narratives that resonate with diverse stakeholder groups
- Navigate media engagement and digital diplomacy effectively
- Manage crisis communication including misinformation and public backlash
- Measure and institutionalize communication effectiveness across ministries
Curriculum
- Foundations of strategic government communication and trust-building
- Stakeholder mapping and audience-centered message design
- Media relations, press conference handling, and digital diplomacy
- Crisis communication: responding to misinformation and public backlash
- Monitoring, evaluation, and institutionalizing communication lessons
Who should attend
- Government communication and public affairs officers
- Ministry spokespersons and media relations managers
- Senior civil servants responsible for public engagement
- Policy advisors involved in national outreach initiatives
- Public sector professionals managing digital and citizen communication
What's included
- Comprehensive training materials prepared for skill advancement
- Learning groups for peer knowledge exchange and interaction
- Pre- and post-training competency assessments with expert reporting
- Full logistical support including airport transfers and city tours
- Ongoing post-training access to the trainer for workplace consultation
Upcoming sessions
- 21 Jun 2026 – 24 Jun 2026 Riyadh, KSA USD 4,780 Open
Common questions
Can I pay or hold a seat without payment? +
Yes — when you submit an enrollment request, we hold a tentative seat for you. Your training advisor will confirm payment options (invoice, card, bank transfer) before final confirmation. No payment is required to express interest.
Is there a group rate for my team? +
We offer reduced rates for groups of 3 or more from the same organisation, and we can deliver private cohorts on-site or virtually. Mention 'group booking' in your enrollment message and we'll get back with options.
What happens if I have to cancel? +
Cancellations more than 14 days before the start date are fully refundable. Within 14 days, you can transfer your seat to a colleague or to a future cohort at no extra cost. Full terms are in our AGB.
Do you offer this in-house at our company? +
Yes. Most of our programmes can be delivered on-site at your office, fully customised to your industry and team's level. Tell us in your message and an advisor will scope a private edition.
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