CPM
Certified Product Manager
A four-day certification program combining product management, problem solving, and business modeling to help professionals create and launch products that succeed in the market.
- Duration
- 4 days
- Next session
- 3 Aug 2026 – 6 Aug 2026 · +2 more
- Level
- advanced
- Format
- Classroom & Live Virtual
- Available in
- London, UK · Doha, Qatar · Muscat, Oman
- Language
- EN
- Accreditation
-
AIPMM - Investment
- From USD 4,780 VAT not included
Also available Live Virtual — same dates, same content. From USD 2,590.
Program overview
The Certified Product Manager program prepares participants to manage existing products and launch new ones with confidence. It covers the full product lifecycle, from market analysis and business modeling to product launch and marketing. Participants also prepare for the AIPMM Certified Product Manager credential examination.
Learning outcomes
- Develop and communicate a clear strategy for existing products
- Articulate a compelling business model for current and future lines
- Apply customer and market insights to product management decisions
- Lead a product team effectively without direct line authority
- Engage senior leadership to champion and implement product ideas
Curriculum
- Foundations of exceptional product management and lifecycle thinking
- Market and customer insight gathering to shape product strategy
- Market segmentation, positioning, and beta testing approaches
- Effective product launch planning and marketing execution
- Certification exam review and real-world application practice
Who should attend
- Brand Managers and those responsible for managing the brand function
- Product Managers, Directors, and Vice Presidents of Product Management
- Project and Program Managers working with product teams
- Senior engineers and developers transitioning into product management roles
- General Managers overseeing product portfolios and corporate strategy
What's included
- Four days of intensive instructor-led training
- AIPMM Certified Product Manager exam preparation
- Course materials and training resources
- Access to practitioner case studies and real-world examples
- Certificate of completion from iLead
Accredited by
AIPMM
Upcoming sessions
Also available Live Virtual — same dates, same content. From USD 2,590.
- 3 Aug 2026 – 6 Aug 2026 London, UK USD 5,190 Open
- 15 Nov 2026 – 18 Nov 2026 Doha, Qatar From USD 4,780 Open
- 15 Nov 2026 – 18 Nov 2026 Muscat, Oman USD 4,990 Open
Common questions
Do I need prior product management experience to attend CPM? +
The CPM program is designed for professionals already working with products, brands, or product teams in some capacity. Participants with backgrounds in engineering, project management, or brand management are well-suited, provided they are ready to engage with advanced strategic and commercial concepts. Absolute beginners to product work may find the pace demanding.
What is the AIPMM credential and is it recognised globally? +
The Certified Product Manager credential is issued by the Association of International Product Management and Marketing (AIPMM), a globally operating professional body for product managers. The credential is recognised across industries and geographies as a benchmark for product management competence. It is vendor-neutral, meaning it applies across sectors and company types.
Is the AIPMM certification exam taken during the four days? +
The program includes dedicated exam preparation and review as part of the curriculum, and participants are readied to sit the AIPMM Certified Product Manager examination. Specific scheduling of the exam itself should be confirmed with the iLead team, as sitting arrangements may vary by session.
What language is the certification exam administered in? +
The AIPMM Certified Product Manager exam is administered in English. Participants should be comfortable reading and responding to exam questions in English at a professional level.
How does the CPM differ from a project management certification like PMP? +
The CPM focuses specifically on the product lifecycle — market strategy, customer insight, positioning, and go-to-market execution — rather than on managing project scope, schedule, and resources. A project management credential equips professionals to deliver defined work; the CPM equips them to decide what products to build, how to position them, and how to drive commercial results throughout the product's life.
Is CPM suitable for engineers or developers moving into product roles? +
Yes, senior engineers and developers transitioning into product management are explicitly part of the target audience for this program. CPM helps technical professionals develop the strategic, commercial, and leadership skills required to manage products and influence stakeholders without relying on direct authority.
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